How To Evaluate

We're going to to look at what a good and bad evaluation is, and ways to help your student's develop better evaluations.

I've focused on Vodafone's Team Of Us ads, its not important what business you use, but it is important that its an ad that can arouse some feelings in your group, whether positive or negative i.e. an ad that you think they'd love or hate!

What is a good evaluation?

For an evaluation, a candidate needs to take up a position on something (state a preference or opinion), and then support it.

It should be signposted (make it clear to the examiner that this is an evaluation - it is recommended at the bottom of your answer to write:

Evaluation: In my opinion, ...

We've included an outline as to how you could approach teaching it as well as preparing some resources to use in class here.

We'll be focussing on different LC verbs each week, so sign up to our newsletter for regular updates!

If you missed our post about dealing with different verbs/context, check it out now here, or have a look at our piece on What It Takes to get the H1.


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